Frequently Asked Questions 

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OOH Basics
Media Formats
Locations & Reach
Planning & Pricing
Regional Advertising
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OOH Basics

Understanding how outdoor and digital out-of-home advertising works.

What is out-of-home advertising?
Out-of-home advertising, also known as OOH advertising, refers to advertising that reaches people when they are outside their homes. Examples include billboards, digital screens, cinema advertisements, commercial building displays, condominium screens, mobile advertising trucks and transit media.
What is the difference between OOH and DOOH advertising?
OOH is the broader category covering both traditional and digital outdoor advertising formats. DOOH, or digital out-of-home advertising, specifically uses digital displays such as LED billboards, commercial screens and digital advertising networks.

Digital formats can display motion and multiple advertisements, while traditional OOH commonly uses printed or static creative materials.
Why should brands use outdoor advertising?
Outdoor advertising provides broad audience reach, continuous visibility and repeated exposure. It cannot be skipped or blocked in the same way as many online advertisements.

When located strategically, OOH advertising can reach audiences close to workplaces, homes, shopping destinations, transport hubs and points of purchase.

Media Formats

Explore billboards, digital screens, cinema advertising, mobile advertising, PosterWalker™ and more.

What OOH advertising services does Media Taurus provide?
Media Taurus provides access to digital billboards, LED screens, condominium and commercial building screens, cinema advertising, mobile advertising trucks, PosterWalker™ campaigns, experiential platforms, airport media and regional outdoor advertising opportunities.

We also support media planning, buying, production coordination and campaign execution.
Can I advertise on condominium digital screens?
Yes. Condominium digital screen advertising allows brands to reach residents within selected developments across Singapore.

Campaigns may be planned across an island-wide network or focused on selected locations, depending on media availability and your target audience.
How does mobile truck advertising work?
A mobile advertising truck displays your branding while travelling along an agreed route or parking at approved activation locations.

Depending on the truck configuration, it may also function as an event space, stage, mobile showroom or product activation platform. Campaign arrangements may include the vehicle, driver, planned operating hours and selected equipment.
What is PosterWalker™ advertising?
PosterWalker™ is a mobile human advertising format in which trained talents carry branded lightbox displays through selected high-traffic locations.

The campaign can include audience engagement, flyer or sample distribution, route supervision and post-campaign photographs. It is suitable for retail promotions, events, roadshows and product launches.
Does Media Taurus provide cinema advertising?
Yes. Media Taurus provides access to cinema advertising opportunities across Singapore. Cinema advertising places your message before an attentive audience in an immersive, large-screen environment.

Availability, campaign duration and screening arrangements will depend on the selected cinema package.

Locations & Reach

Find the right locations and environments to connect with your target audience.

Where can I advertise in Singapore?
Advertising opportunities are available across shopping districts, commercial centres, residential developments, cinemas, lifestyle destinations and other high-traffic locations.

Media Taurus can recommend suitable locations based on your intended audience, campaign objectives, preferred geographical coverage and budget.
Who can I reach through commercial building screens?
Commercial building screen advertising is particularly suitable for reaching office workers, executives, business owners and PMEB audiences.

The screens provide repeated exposure within office and commercial environments throughout the working day.

Planning & Pricing

Learn about campaign costs, timelines, artwork requirements and requesting a proposal.

How much does billboard advertising cost in Singapore?
Billboard advertising costs depend on the location, format, screen size, campaign duration, display frequency and availability.

Prominent digital billboard locations generally command higher rates because of their visibility and audience traffic. Contact Media Taurus with your campaign requirements to receive suitable options and current rates.
How far in advance should I book an OOH campaign?
Booking as early as possible is recommended, particularly for prominent billboards, mobile trucks and high-demand campaign periods.

A lead time of at least 30 days may be required for certain media platforms. Artwork, production, approvals and permits may require additional time, depending on the campaign.
Can Media Taurus assist with artwork and production?
Media Taurus can provide artwork specifications and coordinate production requirements with relevant media partners.

Final artwork should be supplied according to the required dimensions, format and submission deadline. Production charges may apply separately from media placement costs.
How do I request an advertising proposal?
Send us your campaign objectives, target audience, preferred locations or markets, campaign dates and estimated budget.

Our team will review your requirements and recommend suitable OOH, DOOH or integrated media opportunities for your consideration.

Regional Advertising

Take your campaign beyond Singapore with coordinated advertising across Asia.

Can Media Taurus manage advertising campaigns outside Singapore?
Yes. Media Taurus provides outdoor advertising solutions across Southeast Asia and the wider Asian region.

Our network covers markets including Indonesia, Malaysia, Vietnam, Thailand, China, Hong Kong, Taiwan, Japan and South Korea. Available formats vary between countries and locations.
Can you coordinate a campaign across several Asian countries?
Yes. As a regional OOH media buying agency in Asia, Media Taurus can help research media opportunities, coordinate with local partners and manage cross-border outdoor advertising campaigns across multiple markets.

A coordinated approach helps brands maintain a consistent campaign direction while adapting execution to each local media environment.
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